W5 were named as winners of the Marketing Society, Excellence in Customer Experience Research Award on Friday 3rd December. The Marketing Society Research Excellence Awards are Ireland’s foremost showcase for the transformational impact that research can have on marketing strategies and delivering best in class customer experience. With over 50 entries received this year, it demonstrates the health of the sector and the continued importance of insight driven marketing. The awards were presented by Prof Damien McLoughlin, Chairman of the adjudication panel. The dedicated CX award, sponsored by The Sunday Business Post was a new category introduced this year and was very strongly contested. W5 won for their work with Gas Networks Ireland on their CX Measurement Programme.
Pictured left to right are Clare Kavanagh (W5), Ceara Nevin (W5) Siobhan Lennon (Sunday Business Post) and Marie Lyster (Gas Networks Ireland).